Claim a spot

Founding pilot · 10 gyms · 90 days

Run Floorpass for 90 days. See it in your own numbers.

We set up the whole revenue engine at your gym: your website, a live call to every lead in under a minute, AI follow-up that books the session, ads that answer to dollars, and one command center for it all. You pay once for the pilot. At day 90 you decide with the scorecard in front of you.

Claim a founding spot What's included
  • Live and taking leads within 14 days. We do the setup.
  • One system in place of the website, CRM, texting and training tools you pay for today.
  • Judged on four numbers, measured against where your gym starts.

What's included

The whole engine, under your gym's name.

Your members see your brand, your prices and your offers. Floorpass stays behind the scenes.

Your website

Fast and found on Google, with your live Instagram up top, your offers, your class schedule, checkout and a signed agreement.

Replaces your current website

Speed to lead

Every chat, form and ad lead rings your front desk in seconds. Press 1 and you're talking to them.

Ends slow callbacks

AI follow-up

An assistant on your site plus texts and emails that confirm the session and keep pushing toward membership. Your staff approve anything sensitive.

Replaces your follow-up software

Lead CRM

Every lead with where they came from, every call and text, a rating, the next step and a team scoreboard.

Replaces your CRM

Ads autopilot

Google and Meta campaigns built for you and tuned toward cost per lead, then cost per paying member. Nothing spends until you switch it on.

Replaces an agency or guesswork

Owner command center

Sales, leads, ads, website traffic, schedule and your numbers in one login. Tap any number to see the people behind it.

Replaces spreadsheets and dashboards

Texting and calling

A registered business number, with texting compliance done for you.

Replaces your texting service

Member club app

Booking, sessions, badges and a crew feed members open every day.

Keeps members coming back

Training and help desk

Staff training in one place, and a help desk where AI answers first.

Replaces a training portal

Your booking and billing software stays where it is. New bookings and members wait in a "to enter" list for your desk, with the signed agreement attached.

Your 90 days

Set up, run, decide.

The 90 days start when you go live, not when you sign.

  1. Days 1–14

    Set up and go live

    • 45-minute kickoff. We record where you start: tool costs, leads, sales and how fast leads hear back.
    • You connect your own Stripe, Google, Meta and Instagram from inside the command center.
    • One real test purchase, a test lead that rings your desk, a 30-minute staff training. Then you're live.
  2. Days 15–45

    Run and tune

    • A 20-minute check-in every week.
    • Ads move from cost per lead toward cost per paying member.
    • Follow-up is tuned to your gym's voice.
    • Day 45: midpoint review against your starting numbers.
  3. Days 46–90

    Prove it and decide

    • Check-ins every two weeks. The scorecard updates live in your command center.
    • Day 80–90: results review, then you choose to stay or walk away.

How we measure it

Four numbers. Your starting point.

Speed to lead

Seconds to a ring

From the lead arriving to your desk phone ringing, and to the first real conversation.

Goal: ring under 60 s
Cost per member

Dollars per paying member

Ad spend plus Floorpass, divided by new paying members who came through Floorpass.

Goal: lower than today
Payback

Revenue vs system cost

Money collected through Floorpass checkout against the pilot fee.

Goal: 2x the fee
Savings

Tools you can cancel

What you pay today for the tools Floorpass replaces, minus the Floorpass plan.

In dollars a month

After day 90

Stay at the founding rate, or walk away.

Stay (most gyms will)

The founding rate

$400 /month per location

Locked for 24 months, then month to month. 30 days' notice to cancel. No new setup fee, and $300 of your pilot fee comes back as a credit on month 4.

Website, CRM, texting and training tools today
$1,100–1,300/mo
Floorpass, founding rate
$400/mo

Typical costs a franchise location told us it pays. Your numbers go on your own scorecard.

Walk away

No strings

No further charge. You get your data exported within 30 days, and your domain stays yours.

The founding rate is only for the first 10 gyms. Later gyms pay standard pricing.

Who it's for

Gyms ready to grow.

  • An open membership gym or studio, franchise or independent, with at least 100 active members.
  • An owner or manager who joins the kickoff, the day 45 review and the day 90 review.
  • At least $1,000 a month for ads during the pilot, paid straight to Google and Meta.
  • Your own Stripe, Google Ads, Meta and Instagram accounts (we help you set up any you're missing).
  • Someone to answer the gym phone during staffed hours.

Pilot terms, in plain words

  1. The pilot fee is paid up front and is non-refundable.
  2. The pilot runs 90 days from your go-live date. We aim to have you live within 14 days of payment.
  3. Ad spend is separate and billed by Google and Meta to your own card.
  4. Usage (texts, calls, AI) is included within normal use for one location.
  5. If you stay, the plan starts on day 91 at the founding rate, locked for 24 months, with $300 credited on month 4. We email you 10 days before day 91. Tell us any time before then if you don't want to continue.
  6. If you walk away, nothing more is charged and we export your data within 30 days. Your domain stays yours.
  7. Your members' data is yours. We never share it with another gym.
  8. Spots are first come, first served, one per location, while the window is open.

Questions

Before you claim a spot.

Why is the pilot paid?

We set up a lot for you in the first two weeks, and the fee means both sides are serious. It covers setup, all the software and 90 days of service.

Do I have to leave my booking software?

No. Floorpass handles the front of the house: leads, calls, follow-up, booking requests and the first sale. Your desk enters new members in the software you already use.

What if I already have a website from my franchisor?

Many locations keep it for corporate pages and point their ads and local search to the Floorpass site. We sort that out on the kickoff call.

Can the ads spend money without me?

No. Campaigns are built paused on your own ad accounts. Nothing spends until you switch it on, and you can pause from your phone.

Why only 10 spots?

We onboard every pilot gym ourselves. Ten is how many we can set up and stay close to.

What happens right after I pay?

You get a receipt from Stripe, and we email you within one business day to book your kickoff call.

Claim a founding spot

Tell us about your gym. Then pay and you're in.

Send your details, then continue to secure checkout. We email you within one business day to book your kickoff.

  1. 1Tell us about your gym.
  2. 2Pay the $1,500 pilot fee by card on Stripe.
  3. 3Book your kickoff. Live within 14 days.
All fields except city and software are required.