Book a demo
Sarah M.sample lead
  1. Ad click
  2. Live call 0:47
  3. Follow-up
  4. Booked
  5. Paid and signed
  6. Member
Live call 0:47
Founding pilot10 gyms · 90 days · $1,500, set up for youSee the pilot

The revenue engine for fitness memberships

Fill your floor. Keep it full.

Floorpass turns ad clicks into paying members and keeps them coming back. Every lead gets a live call while they are still interested, every membership is paid and signed online, and every member gets an app that makes your gym their community. Built for gym owners and trainers who run their own business.

Book a demo See the engine
<1:00Our goal: ad click to a live call
24/7Chat and text follow-up
1Engine from ad click to loyal member

Click to conversation

0:47
Sample lead
YG
Your GymSponsored · Instagram
Your intro month, $79.Strength and conditioning, coached.
Claim your intro monthGet offer
  1. 0:00Sarah taps Get offer on your Instagram ad.
  2. 0:02Your phone rings. Her name and offer are on screen.
  3. 0:09You answer. Floorpass dials Sarah.
  4. 0:47Connected. You are talking to her.
  5. 3:12Booked: first session, Thursday 6:00 PM.
  6. 3:13Her pass goes out by text, from your gym.
Intro passYour Gym
Sarah M.
Thu 6:00 PMSession
0:47Lead to call
BookedStatus
9:145G
9:14
Tuesday night
New leadInstagram ad

Sarah M. wants the intro month. Calling you now.

0:02since she clicked
Not nowAnswer
Ringing your phone
Connected
SM

Sarah M.

Bridged by Floorpass
0:47
click to conversation
SM

Sarah M.

Call ended · 3:12
Booked Thursday 6:00 PM First session. Confirmation and reminder texts scheduled.
Speed to lead 0:47
Clock sped up for this demo. Times in the log are real-time.
Live

Running at our first pilot gym since October 2026. Real leads, real calls, real card payments. Results go on this page once a real gym has produced them, never before.

How we measure

The problem

Leads go cold while the gym is busy.

Someone fills in your ad form at 9:14 PM. The desk calls back tomorrow afternoon, if it calls at all. By then she has booked somewhere else, or stopped thinking about it.

42 hrs

Average first response from companies that answered an online lead at all.

23%

Of companies never responded to the lead.

7x

More likely to qualify the lead when contact came within an hour, compared with an hour later.

Average first response in the study42:00:00
Floorpass goal: a live call in under a minute0:00:47
← this sliver, drawn to scale

Source: James B. Oldroyd, Kristina McElheran and David Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review, March 2011. An audit of 2,241 US companies' responses to web leads, across industries, not gyms specifically. Each segment of the top bar is one hour.

One lead who would have joined is worth more than your whole week of ads.

$1,300–1,600

Lifetime value of one member at our pilot gym: members stay 8 to 9 months. Pilot gym data, supplied by the owner.

The revenue engine

Attract. Answer. Sell. Keep. Grow.

Most gyms rent a different tool for each of these and hope they talk. Floorpass is one engine: each gear hands the person to the next, and every step lands on their timeline in your HQ, in dollars.

Ads that answer to dollars.

Floorpass builds your Meta, Google and TikTok campaigns from inside HQ, writes the copy, and makes the ads from your own photos and videos. It tells each platform which clicks became leads and paying members, so the budget follows members, not clicks.

  • Built paused. Nothing spends until you switch it on.
  • A landing page for every ad group, written for exactly what people searched.
  • Phrase and broad match tested side by side, with wasted searches blocked as they show up.
  • Organic posts too: a weekly list of what to film, approved once and posted to Instagram, Facebook and TikTok, with results for every post. TikTok posting opens once TikTok approves it.
  • Reported as cost per lead, cost per member and revenue back.

Ads autopilot

Sample
Meta · Intro offer, 15 miLive
Google · "gym near me"Live
TikTok · gym videosPaused
October spend$1,480
Cost per lead$21
Cost per paying member$70
Revenue back$7,420

One system, three doors

Built for everyone who walks in.

Your customers get a site that feels like standing on your floor. You get a command center in your pocket. Your members and coaches get a club app worth opening every day. All three run on the same lead, the same schedule and the same dollars.

Door 1 · Your site

Your customers

A site that opens on tonight's class, not a stock photo, and moves every visitor toward one thing: a booked session or a paid pass.

Live now Saturday team workout Your Gym · from your Instagram
This month's offerIntro month, $79
2d 14:08:33
Tonight 6:00 PMStrength · Coach Dana
4 spots left
YG

Not sure where to start? Answer three questions and I'll find your class.

StartCallText
  • Live stories from your Instagram open the page, newest first.
  • This month's offer with a real countdown, and spots left on every class.
  • An assistant that answers as your gym, day or night, and books the session.
  • Checkout and agreement in one flow, with a pass on their phone at the end.
Door 2 · HQ

You, the owner

Every lead, booking and sale lands on your phone the moment it happens, and every dollar is traced back to where it came from.

6:525G
6:52
HQYour Gym HQnow

New member. Sarah M. paid $79 for the intro month. Agreement signed.

New lead2m

Marcus T. from your Instagram ad. Calling you now.

HQBooked9m

Jen R. booked Thursday 6:00 PM from the site chat.

HQTexts14m

Alex P. said yes to texts from your gym.

  • Installs on your phone with an alert for every lead, booking, sale and text opt-in.
  • Today, Leads, Sales, Ads, Website, Club: the whole gym on one screen.
  • Every customer's journey from first visit to member, across every channel.
  • You connect your own accounts: payments, Meta, Instagram, Google and texting.
Door 3 · The club

Members and coaches

The reason members stay past month nine. Their bookings, their progress and their crew, in your gym's colors.

ThursdayMorning, Sarah
Your usualThu 6:00 PM · StrengthBook my usual
12Sessions this month
−2.1%Body fat since last InBody
New PRBack squat, 185 lbLogged after tonight's workout
  • Book my usual in one tap, or repeat it every week.
  • Workouts, PRs and InBody progress they can watch climb.
  • Crew: your gym's own community, not someone else's feed.
  • Coaches' corner to post the workout and cheer every win.

Door 2 · Owner HQ

Your gym's command center.

Speed to lead, cost per member and revenue collected, split by source. Tap any number to see what is inside it, down to the single ad click. Every customer's journey, every booking and every account, in one place. Tap through it.

Thursday

Sample data
New leads7All called
Speed to lead, median0:41Click to live call
Sessions booked53 for tonight
Collected today$6292 passes, 2 members

Needs your tap

  • 2 intro buyers have not booked their first session.Text them
  • Tuesday 6:00 PM was full three weeks running.Add a slot
  • Google ads cost $14 more per member than Meta this month.See ads

Sarah M.

Member
  1. Sun 8:02 PMWatched your story, visited the site from Instagram
  2. Tue 9:14 PMCame back from your Instagram ad
  3. Tue 9:14 PMLive call in 0:47, answered by Dana
  4. Tue 9:17 PMBooked her first session by text
  5. Thu 4:00 PMReminder sent
  6. Thu 6:00 PMShowed up
  7. Thu 6:52 PMBought the intro month, $79. Agreement signed.
  8. Fri 7:10 AMJoined the club app, booked her usual
Sample lead

In your pocket

HQ installs on your phone like an app. Turn on alerts and you know about every lead, booking and sale as it happens.

Locked to you

Google sign-in plus a 2-step code from your authenticator app. Staff see what their role allows.

Your accounts, your money

Connect your own payments, ads, analytics and texting accounts. Card payments land in your Stripe and ads bill your card.

The Monday report

Every Monday: last week in dollars, what worked, what did not, and a scorecard against your goals.

Set up, then Go live

A setup screen checks off each connection and setting, then one Go live button switches your gym on.

Watched for you

Payments, ads, texting and your site are checked all day. If something breaks, HQ alerts you.

Door 3 · The club

An app members open every day.

Selling the membership is half the job. Keeping it is the other half. The club gives members a reason to come back tomorrow, and gives coaches a place they actually use.

  • Book my usualTheir regular class in one tap, or booked every week automatically.
  • Workouts and PRsCoaches post the workout. Members log the weight and watch records fall.
  • InBody progressEvery scan on one line, so a member can see the change month to month.
  • Badges and streaksSessions, PRs and milestones show up on each member's profile.
  • CrewYour gym's own community. Posts, cheers and wins, without a social network in the middle.
  • Rate the sessionMembers give each class one to five stars. You see every coach's average in HQ.
  • Bring a friendEvery member has a link to share. Friends land in your follow-up, and the member's credit is tracked.
  • Alerts that matterClass changes, reminders and a coach's shout-out, sent to the phone.

Coaches' corner

Sample
Today's workout · posted by Coach Dana Strength: squat day
  1. Back squat, 5 x 5 at 75%
  2. Walking lunges, 3 x 20 steps
  3. Finisher: 8 minutes of rower and burpees

Wins wall

  • SMSarah M. back squat 185 lbPR
  • CLChris L. 50 sessionsBadge
  • MKMaya K. 4 weeks in a rowStreak

Bookings made in the club land in HQ for the desk, so the schedule stays in sync.

One engine, not a pile of tools

Everything that sells and keeps a membership, in one place.

When the website, the callbacks, the texting, the contracts, the ads and the member app are separate tools, a lead falls between every pair of them. Here they share one person, one schedule and one set of dollars.

The usual wayWith Floorpass
A website builder and a contact form nobody checks at nightA site that sells, books and rings your phone
A callback list on the deskA live call in under a minute, and a follow-up board with timers
A separate texting toolTwo-way texts, campaigns and journeys, as your gym
Paper or PDF contracts chased by emailStripe checkout with the agreement signed on screen
An ads report full of clicksAds run to cost per member and revenue back
A social media manager, or nobody posting at allA weekly content plan, posts you approve, results per post
Asking for reviews when someone remembersReview requests, AI-drafted replies and testimonials on your site
A booking app members open to book and closeA club app with PRs, progress, crew and bring-a-friend

Your brand, not ours

Members only ever see your gym.

Texts, calls, booking pages and passes carry your name, colors, prices and schedule. Floorpass never appears in front of your members. Try it.

Your color
Brand, city, prices and schedule are settings, not a rebuild. Each location runs as its own gym.
Starting from scratch? Activation makes your whole brand kit: the logo, your colors, the brand story, LinkedIn, Instagram and Facebook graphics, a business card and a brand book. Not options to pick from: your brand, ready to download.
YG
Your GymText message
Hi Sarah, it's Dana at Your Gym. You're booked for Thursday at 6:00 PM. Bring water and shoes you can lift in.
See you then
Reminder: your first session at Your Gym is today at 6:00 PM.
Your GymBook your first session
Thu 5:00Thu 6:00Thu 7:00Fri 6:00Sat 9:00Sat 10:00
Times come from your schedule.
Intro passYour Gym
Sarah M.
Thu 6:00 PMSession
CoachOn the floor
Show at deskCheck-in

Gyms, studios and independent trainers

Own a gym or run your own training business? Same engine.

A personal trainer with a full book and a twelve-location group have the same problem: the inquiry that comes in while you are coaching. Floorpass sizes to you.

81 million Americans held a gym membership in 2025. Source: Health & Fitness Association, April 2026.

Gym and studio owners

A front desk that never goes home.

  • Every lead rings the desk or your phone.
  • Intro offers and memberships sold online.
  • HQ for you, a club app for members and coaches.
  • Each location runs as its own gym.
Independent trainers

Your business, run while you train.

  • Your own site and booking page, under your name.
  • Inquiries mid-session get a text back now and a call when you are free.
  • Packages and monthly coaching paid and signed online.
  • Clients log workouts and PRs in your app, not a group chat.

Proof, measured in public

Live at our first gym. Results when they are real.

Our first pilot gym went live in October 2026 with real leads, real calls and real card payments. We are measuring 60 to 90 days of before and after on the three numbers an owner cares about. When they are in, they go here, with the method.

Speed to lead

Minutes from click to a real conversation

Measured from the ad form timestamp to the first connected call, for every lead.

–:––
Measuring
Cost per member

Ad dollars per paying member

Total ad spend divided by new paying members in the same period.

$––
Measuring
Payback

Revenue collected vs system cost

Dollars actually collected through Floorpass, against what Floorpass costs the gym.

$–– : $––
Measuring

We will not show a number on this page until a real gym produced it.

Run the 90-day pilot at your gym

Questions owners ask

Straight answers.

Do I have to leave Mindbody or my club software?

No. Floorpass works the front of the house: leads, calls, follow-up, booking and the first sale. New members are queued for your desk to enter in the software you already use, with the signed agreement attached, so check-in and your staff routine stay the same.

What happens when nobody answers the call?

The lead gets a text from your gym right away either way. If nobody presses 1, Floorpass tries the next phone on your list and then alerts the owner, so a lead never sits unseen.

Who runs the ads, and can they spend without me?

You connect your own Meta, Google and TikTok ad accounts from HQ, and they bill your card. Floorpass builds the campaigns paused. Nothing spends until you switch each one on, and you can pause from your phone.

Will my members see Floorpass?

No. Your site, texts, calls, passes, agreements and the club app all carry your gym's name, colors and prices.

Is the texting compliant?

People opt in with separate boxes for reminders and for offers, anyone can reply STOP at any time, offers never go out late at night, and promos are capped each month.

What do I need to get started?

Your Stripe account, your Meta and Google logins, and a texting number. A setup screen in HQ walks you through each one, with no developer and no shared passwords, then you press Go live. New gyms activate in one sitting from an invite link: start brand new or bring over what you already have, and your brand kit is made the moment you go live.

What does it cost?

Start with the 90-day pilot: $1,500 once, setup included, for the first 10 gyms. Pilot gyms that stay pay a founding rate of $400 a month per location, locked for 24 months. Ad spend is separate and billed to your own card.

Book a demo

See your next lead get a call in under a minute.

A 30-minute call with your own phone on the table.

  1. 0:00We submit a test lead on a sample ad. Your phone rings.
  2. 0:10We walk through follow-up, checkout and the club app as your gym.
  3. 0:20We look at your ad spend and what a member is worth to you, in dollars.
Required: name, gym and email. We use these details to reply to you, set up your demo or pilot and keep business records. Privacy notice